/* Konsept: iç çamaşırının kendi malzemeleri. Ribana kumaş zemin, jakarlı lastik bel bandı,
   askılık etiket ve dikişli ürün etiketi. Fotoğraf yerine teknik çizim (flat). */
:root {
  --turuncu: #F78121;      /* logodan */
  --turuncu-koyu: #B04A05;
  --kalp: #D9233F;         /* logodaki kalp */
  --mor: #2B1220;
  --mor-2: #4A2435;
  --ten: #F9E6DA;
  --beyaz: #FFFFFF;
  --gri: #6B5560;
  --cizgi: #E8D5CA;

  --f-baslik: "Big Shoulders Display", "Arial Narrow", Impact, sans-serif;
  --f-narin: "Cormorant Garamond", Georgia, "Times New Roman", serif;
  --f-metin: "Hanken Grotesk", "Segoe UI", Arial, sans-serif;
  --f-veri: "IBM Plex Mono", Consolas, "Courier New", monospace;
}

*, *::before, *::after { box-sizing: border-box; }
[hidden] { display: none !important; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: 96px; }
body {
  margin: 0;
  background: var(--beyaz);
  color: var(--mor);
  font-family: var(--f-metin);
  font-size: 1.0625rem;
  line-height: 1.6;
  overflow-x: hidden;
}
img, svg { max-width: 100%; }
a { color: inherit; }
h1, h2, h3, p, dl, dd, ul { margin: 0; padding: 0; }
ul { list-style: none; }
:focus-visible { outline: 3px solid var(--kalp); outline-offset: 2px; }
.sr { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap; }

.wrap { max-width: 1240px; margin-inline: auto; padding-inline: clamp(16px, 4vw, 40px); }
.bolum { padding-block: clamp(56px, 8vw, 104px); }
.bolum--ten { background: var(--ten); }

/* Kumaş dokuları */
.rib { background-color: var(--zemin, var(--turuncu));
  background-image: repeating-linear-gradient(90deg, rgba(43,18,32,.07) 0 2px, rgba(255,255,255,.07) 2px 6px); }
.tul { background-color: var(--zemin, var(--turuncu));
  background-image: radial-gradient(rgba(43,18,32,.13) 1px, transparent 1.6px); background-size: 7px 7px; }

/* Yazı */
.ust { font-family: var(--f-veri); font-size: .78rem; letter-spacing: .1em; text-transform: uppercase; }
.baslik {
  font-family: var(--f-baslik); font-weight: 800; text-transform: uppercase;
  font-size: clamp(2.6rem, 6vw, 4.75rem); line-height: .95; letter-spacing: .005em; text-wrap: balance;
}
.baslik em { font-family: var(--f-narin); font-style: italic; font-weight: 500; text-transform: none; letter-spacing: 0; }
.giris { max-width: 58ch; color: var(--gri); }
.bolum__bas { display: grid; gap: 14px; margin-bottom: clamp(32px, 5vw, 56px); }

/* Düğme: dikişli */
.dugme {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  min-height: 52px; padding: 12px 26px;
  background: var(--mor); color: var(--beyaz); border: 0; cursor: pointer;
  font-family: var(--f-metin); font-size: 1rem; font-weight: 700; text-decoration: none;
  outline: 1.5px dashed rgba(255,255,255,.55); outline-offset: -6px;
  transition: background-color .2s, transform .2s;
}
.dugme:hover { background: var(--mor-2); transform: translateY(-2px); }
.dugme:focus-visible { outline: 3px solid var(--kalp); outline-offset: 2px; }
.dugme--acik { background: var(--beyaz); color: var(--mor); outline-color: rgba(43,18,32,.45); }
.dugme--acik:hover { background: var(--ten); }
.dugmeler { display: flex; flex-wrap: wrap; gap: 12px; }

/* Üst kısım */
.ustserit { background: var(--mor); color: var(--ten); font-size: .85rem; }
.ustserit .wrap { display: flex; justify-content: space-between; gap: 16px; padding-block: 7px; }
.ustserit a { text-decoration: none; font-weight: 600; white-space: nowrap; }
.ustserit a:hover { text-decoration: underline; }
.bas { position: sticky; top: 0; z-index: 20; background: var(--beyaz); border-bottom: 1px solid var(--cizgi); }
.bas .wrap { display: flex; align-items: center; justify-content: space-between; gap: 24px; min-height: 76px; }
.logo { display: inline-flex; align-items: center; gap: 12px; text-decoration: none; color: inherit; }
.logo__ad { display: grid; line-height: 1; }
.logo__ad b { font-family: var(--f-baslik); font-weight: 900; font-size: 1.75rem; letter-spacing: .01em; }
.logo__ad span { font-family: var(--f-veri); font-size: .62rem; letter-spacing: .44em; color: var(--turuncu-koyu); margin-top: 3px; }
.logo__buse { position: relative; display: grid; place-items: center; width: 50px; height: 46px; color: var(--kalp); }
.logo__buse svg { position: absolute; inset: 0; width: 100%; height: 100%; }
.logo__buse i { position: relative; color: var(--beyaz); font-family: var(--f-narin); font-size: .98rem; font-weight: 700; margin-top: -5px; }
.menu { display: flex; align-items: center; gap: clamp(16px, 2.4vw, 32px); }
.menu a { font-weight: 600; font-size: .98rem; text-decoration: none; padding-block: 8px; border-bottom: 2px dashed transparent; }
.menu a:hover, .menu a[aria-current="page"] { border-bottom-color: var(--turuncu); }
.menu .menu__magaza { background: var(--turuncu); padding: 10px 18px; border: 0; outline: 1.5px dashed rgba(43,18,32,.5); outline-offset: -4px; }
.menu .menu__magaza:hover { background: #FF9440; }
.menu-ac { display: none; background: none; border: 0; padding: 10px; color: inherit; cursor: pointer;
  font-family: var(--f-veri); font-size: .85rem; letter-spacing: .08em; }

/* Bel bandı */
.bant {
  --zemin: var(--mor);
  position: relative; overflow: hidden; color: var(--beyaz);
  border-block: 3px solid var(--mor);
}
.bant::before, .bant::after { content: ""; position: absolute; inset-inline: 0; border-top: 1.5px dashed rgba(255,255,255,.4); z-index: 1; }
.bant::before { top: 6px; } .bant::after { bottom: 6px; }
.bant__ray { display: flex; width: max-content; animation: kay 46s linear infinite; }
.bant__ray > span {
  display: inline-flex; align-items: center; gap: .55em; padding: 16px .275em;
  font-family: var(--f-baslik); font-weight: 900; font-size: clamp(1.7rem, 3.4vw, 2.6rem); line-height: 1;
  white-space: nowrap; letter-spacing: .1em; animation: esne 1.6s cubic-bezier(.2,1.7,.35,1) both;
}
.bant svg { width: .72em; height: .66em; color: var(--turuncu); flex: none; }
@keyframes kay { to { transform: translateX(-50%); } }
@keyframes esne { from { letter-spacing: -.04em; } to { letter-spacing: .1em; } }

/* Hero */
.hero { color: var(--mor); }
.hero__ic { display: grid; grid-template-columns: minmax(0, 1fr) minmax(250px, 320px); gap: clamp(24px, 4vw, 56px); align-items: center; padding-block: clamp(32px, 4vw, 56px); }
.hero__metin { display: grid; gap: 22px; min-width: 0; }
.hero h1 { font-family: var(--f-baslik); font-weight: 900; text-transform: uppercase; font-size: clamp(3.9rem, 11vw, 9.6rem); line-height: 1.02; letter-spacing: .002em; }
.hero h1 span { display: block; white-space: nowrap; }
.hero h1 em { font-family: var(--f-narin); font-style: italic; font-weight: 500; text-transform: none; color: var(--beyaz); font-size: 1.04em; line-height: 0; letter-spacing: -.01em; }
.hero__alt { max-width: 46ch; font-size: 1.15rem; font-weight: 500; }

/* Dikişli ürün etiketi */
.etiket {
  position: relative; background: var(--beyaz); color: var(--mor);
  padding: clamp(18px, 3vw, 28px);
  box-shadow: 0 1px 0 rgba(43,18,32,.1), 0 16px 32px -18px rgba(43,18,32,.45);
}
.etiket::before { content: ""; position: absolute; inset: 7px; border: 1.5px dashed rgba(43,18,32,.3); pointer-events: none; }
.etiket--hero { transform: rotate(2.4deg); display: grid; gap: 14px; text-align: center; padding-block: 34px; }
.etiket--hero::after { content: ""; position: absolute; top: 0; left: 0; right: 0; height: 12px; background: repeating-linear-gradient(90deg, var(--ten) 0 3px, var(--beyaz) 3px 6px); }
.etiket--hero .e-ad { font-family: var(--f-baslik); font-weight: 900; font-size: 2.3rem; line-height: 1; }
.etiket--hero .e-tarih { font-family: var(--f-narin); font-style: italic; font-size: 1.5rem; line-height: 1.1; color: var(--turuncu-koyu); }
.etiket--hero .e-veri { font-family: var(--f-veri); font-size: .76rem; line-height: 1.7; letter-spacing: .05em; }
.bakim { display: flex; justify-content: center; gap: 12px; }
.bakim svg { width: 26px; height: 26px; fill: none; stroke: currentColor; stroke-width: 1.6; stroke-linecap: round; stroke-linejoin: round; }

/* Askılık etiket */
.askilar { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(20px, 3vw, 36px); padding-top: 34px; }
.aski { position: relative; filter: drop-shadow(0 12px 14px rgba(43,18,32,.14)); transform-origin: 50% -30px; transition: transform .35s ease; }
.aski::before { content: ""; position: absolute; left: 50%; top: -34px; width: 2px; height: 62px; background: var(--mor); z-index: 2; transform: rotate(6deg); transform-origin: top; }
.aski:hover { transform: rotate(-1.4deg); }
.aski__ic {
  height: 100%; display: flex; flex-direction: column; gap: 12px;
  background: var(--beyaz); padding: 58px 26px 24px;
  clip-path: polygon(26px 0, calc(100% - 26px) 0, 100% 26px, 100% 100%, 0 100%, 0 26px);
  -webkit-mask: radial-gradient(circle 8px at 50% 26px, transparent 97%, #000);
  mask: radial-gradient(circle 8px at 50% 26px, transparent 97%, #000);
}
.aski h3 { font-family: var(--f-baslik); font-weight: 800; text-transform: uppercase; font-size: 2.3rem; line-height: 1; }
.aski p { color: var(--gri); flex: 1; }
.aski a { font-weight: 700; color: var(--turuncu-koyu); }
.barkod { height: 26px; background: repeating-linear-gradient(90deg, var(--mor) 0 2px, transparent 2px 5px, var(--mor) 5px 6px, transparent 6px 11px, var(--mor) 11px 14px, transparent 14px 17px); }

/* Teknik çizim */
.flat { fill: var(--dolgu, none); stroke: currentColor; stroke-width: 2; stroke-linejoin: round; stroke-linecap: round; display: block; }

/* Kategoriler */
.gruplar { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; }
.grup {
  position: relative; display: grid; grid-template-rows: minmax(0, 1fr) auto; gap: 8px;
  aspect-ratio: 5 / 5.4; padding: 20px; text-decoration: none; overflow: hidden; color: var(--yazi, var(--mor));
}
.grup .flat { width: 100%; height: 100%; min-height: 0; transition: transform .4s ease; }
.grup:hover .flat { transform: translateY(-6px) scale(1.04); }
.grup__alt { display: flex; align-items: baseline; justify-content: space-between; gap: 12px; }
.grup b { font-family: var(--f-baslik); font-weight: 800; font-size: clamp(1.9rem, 3.4vw, 2.9rem); text-transform: uppercase; line-height: 1; }
.grup span { font-family: var(--f-veri); font-size: .78rem; white-space: nowrap; }
.g-sutyen { --zemin: var(--turuncu); --dolgu: var(--beyaz); }
.g-atlet { --zemin: var(--mor); --yazi: var(--beyaz); --dolgu: var(--mor-2); }
.g-gecelik { --zemin: var(--ten); --dolgu: var(--beyaz); }
.g-fantazi { --zemin: var(--kalp); --yazi: var(--beyaz); --dolgu: #B3142E; }
.g-boxer { --zemin: var(--ten); --dolgu: var(--turuncu); }
.g-corap { --zemin: var(--mor); --yazi: var(--beyaz); --dolgu: var(--mor-2); }

/* Marka bandı */
.ilke { background: var(--mor); color: var(--beyaz); }
.ilke__soz { font-family: var(--f-narin); font-style: italic; font-weight: 500; font-size: clamp(2.1rem, 5vw, 3.9rem); line-height: 1.08; max-width: 22ch; text-wrap: balance; }
.ilke__ic { display: grid; gap: clamp(32px, 5vw, 56px); }
.markalar { display: flex; flex-wrap: wrap; gap: 10px; }
.markalar li { font-family: var(--f-veri); font-size: .84rem; letter-spacing: .04em; padding: 7px 13px; border: 1.5px dashed rgba(255,255,255,.4); }
.ilke .dugme { background: var(--turuncu); color: var(--mor); outline-color: rgba(43,18,32,.5); }
.ilke .dugme:hover { background: #FF9440; }
.ilke .ust { color: var(--turuncu); }

/* Çağrı */
.cagri .wrap { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 24px; padding-block: clamp(40px, 6vw, 72px); }
.cagri__tel { font-family: var(--f-baslik); font-weight: 900; font-size: clamp(2.4rem, 6vw, 4.5rem); line-height: 1; text-decoration: none; white-space: nowrap; }
.cagri__tel:hover { color: var(--beyaz); }

/* İç sayfa başlığı */
.sayfa-bas { padding-block: clamp(40px, 6vw, 72px); }
.sayfa-bas .wrap { display: grid; gap: 12px; }
.sayfa-bas h1 { font-family: var(--f-baslik); font-weight: 900; text-transform: uppercase; font-size: clamp(3.4rem, 10vw, 7.5rem); line-height: .88; }
.sayfa-bas p { max-width: 56ch; font-size: 1.12rem; font-weight: 500; }

/* Kurumsal */
.iki { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(28px, 6vw, 80px); align-items: start; }
.yazi { display: grid; gap: 18px; max-width: 62ch; }
.yazi p:first-child { font-size: 1.28rem; line-height: 1.45; }
.ilkeler { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; }
.ilkeler li { display: grid; gap: 8px; background: var(--beyaz); padding: 24px; }
.ilkeler b { font-family: var(--f-baslik); font-weight: 800; font-size: 1.75rem; line-height: 1.05; text-transform: uppercase; }
.ilkeler span { color: var(--gri); }

/* Ürünler */
.suzgec { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 28px; }
.suzgec button {
  min-height: 44px; padding: 8px 16px; cursor: pointer; background: none; color: var(--mor);
  font-family: var(--f-metin); font-size: .95rem; font-weight: 600; border: 1.5px dashed var(--gri);
}
.suzgec button:hover { background: var(--ten); }
.suzgec button[aria-pressed="true"] { background: var(--mor); color: var(--beyaz); border-color: var(--mor); }
.suzgec-sonuc { margin-bottom: 22px; font-family: var(--f-veri); font-size: .84rem; color: var(--gri); }
.urunler { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(24px, 3vw, 36px) 16px; }
.urun { display: grid; gap: 12px; align-content: start; min-width: 0; }
.urun__sekil { --zemin: var(--ten); aspect-ratio: 1; padding: 12%; }
.urun .flat { width: 100%; height: 100%; transition: transform .35s ease; }
.urun:hover .flat { transform: scale(1.05); }
.urun__marka { font-family: var(--f-veri); font-size: .76rem; letter-spacing: .08em; text-transform: uppercase; color: var(--turuncu-koyu); }
.urun h2 { font-family: var(--f-metin); font-size: 1.05rem; line-height: 1.3; font-weight: 700; }
.urun p { font-size: .93rem; color: var(--gri); }
.urun__metin { display: grid; gap: 3px; }
.magaza-not { margin-top: clamp(40px, 6vw, 64px); display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 18px; padding: 28px; background: var(--ten); }
.magaza-not p { max-width: 54ch; }

/* İletişim */
.ulasim { display: grid; gap: 22px; }
.ulasim li { display: grid; gap: 2px; padding-bottom: 20px; border-bottom: 1.5px dashed var(--cizgi); }
.ulasim li:last-child { border-bottom: 0; padding-bottom: 0; }
.ulasim .ust { color: var(--gri); }
.ulasim a { text-underline-offset: 3px; }
.ulasim__buyuk { font-family: var(--f-baslik); font-weight: 800; font-size: clamp(1.9rem, 4vw, 2.5rem); line-height: 1.1; text-decoration: none; overflow-wrap: anywhere; }
.form { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; background: var(--ten); padding: clamp(20px, 3vw, 32px); }
.alan { display: grid; gap: 6px; min-width: 0; }
.alan--tam { grid-column: 1 / -1; }
.alan label { font-weight: 600; font-size: .95rem; }
.alan input, .alan select, .alan textarea {
  width: 100%; min-height: 48px; padding: 11px 13px; font: inherit; color: var(--mor);
  background: var(--beyaz); border: 1.5px solid #CBB2A6; border-radius: 0;
}
.alan textarea { min-height: 140px; resize: vertical; }
.alan input:focus, .alan select:focus, .alan textarea:focus { outline: 2px solid var(--turuncu-koyu); outline-offset: 0; border-color: var(--turuncu-koyu); }
.form__alt { grid-column: 1 / -1; display: grid; gap: 12px; }
.form__durum { font-size: .95rem; font-weight: 600; }
.form__durum:empty { display: none; }

/* Firma bilgileri */
.kunye { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px 22px; }
.kunye div { min-width: 0; display: grid; gap: 2px; align-content: start; }
.kunye dt { font-family: var(--f-veri); font-size: .68rem; letter-spacing: .09em; text-transform: uppercase; color: var(--gri); }
.kunye dd { font-size: .9rem; line-height: 1.4; font-weight: 600; overflow-wrap: anywhere; }
.kunye .veri { font-family: var(--f-veri); font-weight: 500; }
.kunye .tam { grid-column: 1 / -1; }
.kunye .tam dd { font-family: var(--f-baslik); font-weight: 800; font-size: clamp(1.2rem, 2.4vw, 1.6rem); line-height: 1.12; letter-spacing: .01em; }
.kunye .iki-sutun { grid-column: span 2; }
.etiket h2 { font-family: var(--f-veri); font-size: .76rem; font-weight: 500; letter-spacing: .12em; text-transform: uppercase; color: var(--turuncu-koyu); margin-bottom: 14px; }

/* Alt kısım */
.alt { background: var(--mor); color: var(--ten); padding-block: clamp(44px, 6vw, 72px) 22px; }
.alt__ust { display: grid; grid-template-columns: minmax(0, 1.6fr) minmax(0, 1fr) minmax(0, 1.2fr); gap: 32px; margin-bottom: clamp(32px, 5vw, 48px); }
.alt .logo { color: var(--beyaz); }
.alt .logo__ad span { color: var(--turuncu); }
.alt__tanim { margin-top: 14px; max-width: 38ch; font-size: .98rem; }
.alt h2 { font-family: var(--f-veri); font-size: .76rem; font-weight: 500; letter-spacing: .12em; text-transform: uppercase; color: var(--turuncu); margin-bottom: 10px; }
.alt__ust ul { display: grid; gap: 5px; font-size: .98rem; }
.alt__ust a { text-decoration: none; }
.alt__ust a:hover { text-decoration: underline; }
.alt .etiket { box-shadow: none; }
.alt__son { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 8px; margin-top: 20px; font-size: .85rem; opacity: .85; }

@media (max-width: 980px) {
  .hero__ic { grid-template-columns: minmax(0, 1fr); }
  .etiket--hero { max-width: 320px; justify-self: end; }
  .urunler { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .iki { grid-template-columns: minmax(0, 1fr); }
  .kunye { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .alt__ust { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .alt__marka { grid-column: 1 / -1; }
}
@media (max-width: 860px) {
  .menu-ac { display: block; }
  .menu { display: none; position: absolute; left: 0; right: 0; top: 100%; flex-direction: column; align-items: stretch; gap: 0;
    background: var(--beyaz); padding: 8px clamp(16px, 4vw, 40px) 20px; border-bottom: 1px solid var(--cizgi); box-shadow: 0 18px 24px -18px rgba(43,18,32,.4); }
  .menu.acik { display: flex; }
  .menu a { padding-block: 13px; border-bottom: 1.5px dashed var(--cizgi); }
  .menu .menu__magaza { margin-top: 14px; text-align: center; }
  .askilar { grid-template-columns: minmax(0, 1fr); gap: 52px; max-width: 460px; }
  .ilkeler { grid-template-columns: minmax(0, 1fr); }
  .gruplar { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 560px) {
  .ustserit span { display: none; }
  .ustserit .wrap { justify-content: center; }
  .urunler { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .form { grid-template-columns: minmax(0, 1fr); }
  .alt__ust { grid-template-columns: minmax(0, 1fr); }
  .grup { padding: 12px; }
  .etiket--hero { justify-self: center; }
  .dugmeler .dugme { flex: 1 1 100%; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .bant__ray, .bant__ray > span { animation: none; }
  .dugme, .aski, .grup .flat, .urun .flat { transition: none; }
}